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3 Ways to Rescue Your I.T. Budget from Shiny Object Syndrome

“Dad, just because you’re spinning around, it doesn’t mean you’re in a disco.” It’s the kind of clever off-the-cuff comment I’ve come to expect from my eight-year-old son. We were watching some pretty silly commercials on the cartoon network but from his kid wisdom, he gave us all a great metaphor for a principal of running our businesses. We’re familiar with “shiny object syndrome” – the attraction to buy the next new thing. But how do we, as business owners, resist the impulse to spend more? Especially when too many I.T. consultants push for it.
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